Laura has focused her 12-year career on growing, leading and transforming finance teams in the fashion industry. Her most recent roles have focused on finance transformation and cash flow management for small to medium businesses. Laura is especially passionate about ensuring the value of the finance function is being realised where it is needed most in order to help small businesses thrive. As a mum to a one-year-old, she strives to perfect the balance between parenthood and managing a team while still owning her own workload and ambitions.